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individually match to their customers

Link to this post 01 Feb


The ESSENTIAL LOOKS 2015 go into the next round. Once again, Schwarzkopf Professional has managed to pour the latest catwalk trends into individual and fashionable buy lace wigs hairstyles. Inspired by the hippest designers in the international fashion world, the ESSENTIAL LOOKS collections offer orientation and fashionable incentives for the Schwarzkopf Professional partner salons. Three stunning looks have emerged as trend-setting trends, which hairdressers can now individually match to their customers: Silver Glory, Layered Chic and Heritage Blend.

The 38th edition of the ESSENTIAL LOOKS is devoted to a subject that is currently subject to social change: aging. The Age of Beauty Collection redefines age and makes clear statements. Instead of overpainting and fighting signs of age, the focus is on your own beauty and uniqueness.
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"Today's more mature customer wants to live out her individuality and at the same time not have to do without current trends," explains Simon Ellis, International Creative Director Schwarzkopf, emphasizing the key message of the Age of Beauty Collection. This is dedicated to the individual styling wishes of mature customers and offers techniques and products that are specially adapted to the changing requirements of hair.